441. Does Advertising Actually Work? (Part 2: Digital)
Freakonomics Radio
The Shift from TV to Digital Advertising: Analyzing Effectiveness
This chapter examines the effectiveness of traditional versus digital advertising, revealing the limited sales increase from increased spending. It explores the financial implications and evolving marketing strategies in the context of targeted digital options.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
