ShanghaiZhan:   All Things China Marketing, Advertising, Tech & Platforms cover image

Opening the Mailbox: Branding, Retail, Livestreaming, Media & More: Stephen Drummond

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Intro

This chapter explores audience inquiries regarding branding and marketing in China, emphasizing the challenges faced by brands under recessionary pressures. The hosts discuss the need for a strategic balance between immediate retail performance and long-term brand development in a changing economic landscape.

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