Hussain Almossawi - Unleashing Your Creative Mindset
Brave UX with Brendan Jarvis 🇺🇦
00:00
Innovation in the Bike Industry
I was thinking about this, how all of the world's greatest stories of a hero, the hero's journey, people going through challenges more than one. Yet we seem very reluctant to embrace the same feeling around risk and failure and the potential rewards. Many people want things to come easier overnight. And that won't happen. So with the bike, we designed this iconic looking bike called the Encycle. Each prototype is costing 90,000 euros. But it was all those learnings and that process that allowed us to understand what not to do. That's how the most innovative companies in the world look at Apple, Samsung, Nike,. They all have these products that they are building on because
Play episode from 52:55
Transcript
