How to Increase Your Input Costs

A company called ATENTIP in the US actually purchases SMS from CPAS companies who's not a per SMS basis. But they charge the end user all up as a percentage of the GMV that is generated because of their SMS market. So instead, my recommendation for everybody would be to ensure that your input cost is on an access of pricing that is different from the access of pricing of your output or the sale price. That way, ensure that there is better margins and then there is better sustainability.