293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
GTM Live
00:00
How to Structure a Marketing Team
Marketers fail because of this weird pod structure that so many companies use. One person doing social for a c r m product is now having to figure out, well, i don't know what am i? This channel doesn't really drive that. So you have like, one marketer do covering all areas of the funnel but they're only being measured by performance. If you're a non performance marketer, you might think that you're doing performance marketing and it's not your strength. You need two people who are responsible for creating the demand. Number three, creative unit and web management. Number four, opposite, enable men and a b m for b to b only and customer marketing
Transcript
Play full episode
