Struggles with Energy Drink Dependency in South Korea

Academic expectations, job competition and financial pressures are forcing some young South Koreans to give up on relationships, marriage and kids. This phenomenon is known as the ‘sampo’ or ‘give up’ generation. The daily struggle to succeed within a patriotic and competitive culture is a shared experience. The suicide rate in Korea is the second highest among developed countries. In recent years, the quality of life reached such a low point, young people started referring to the country as, ‘hell Joseon’.