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Outcomes Over Outputs – Josh Seiden on The Product Experience

The Product Experience

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How to Build Outcomes Into Your Roadmap

I think there's an opportunity to create outcome-centric roadmaps and outcome-centric plans. I read about a relatively big startup here in New York that their annual planning process was essentially an outcome-based roadmap. These are the projects that we think we're doing, but we're not signing up for these projects. What we're signing up for is these outcomes. We reserve the right to swap in and out projects based on whether we're moving the needle or not.

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