MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Conducting An Annual And Quarterly Planning Cycle -- Kyle Denhoff // HubSpot

MarTech Podcast ™ // Marketing + Technology = Business Growth

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You Have to Plan to Make a Plan

As ubspot grows, strategic planning has become more critical to our process. To make an eightes reference, somebody has to set the strategy and that has to come from the top of the organization. How do you interpret what the leadership is saying when they've got these sort of generally obtuse sounding goals? And then how do you break down what you think is actuable for your team into consumable chunk on a quarterly or monthly basis?

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