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Episode 22: Zillow + Trulia (with Zillow Group CFO Kathleen Philips)
Acquired
Zillo - How Did You Get to Think About It?
The final package, i believe will get to at least 33 million dollars in equity retention for trillya management. How did ugise at zillo serta evaluate from that spectrum of completely independent trulia within the zillo group umbrella, to merging trulia directly with with zillo dot com? What was that evaluation process like? We always knew that we wanted to keep both brands a you know, it's easy when you're looking at zillo in a vacuum, to kind of forget about what a strong business and strong brand truly was on its own.
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