The Future of Data Is a Fad

Tabula gets first party data which is one of our advantages as a company. We reach now about 600 million people a day so that's a lot of first party cookies and then the publisher gets um that data in many different ways actually not only as a data source but rather we're trying to digest that data in a way that is actionable. i think data in many ways data is just data is a fad because what the biggest question is what would you do with it, he says.