How to Use Etsy to Provide a More Relevant Search Experience

Etsy has looked at their own platform and said, how can we take a user who's searching for something and provide them the most relevant version of their search? So you'll notice most searches have different price ranges. They have different color options. And overall, they're just trying to provide this different experience. Then there's usually sprinkled in something I call inspirational search, meaning like, if I was to search for wood art, for example, it's going to show me like wood art.