Product Development, Chapter Eight

It's always best to do more investigation up front so that you don't waste resources designing a solution and then have to change large parts of it. Product marketing in general is an incredibly important part of the product development life cycle, and really begins after we've built the solution. This phase of the life cycle is where we launch our product, sharing it with the world and letting our customers know how our product will help them. It's essentially story telling, and we call it messaging.