Some of these have very specific calculative results or impacts on our lives. Some are more just social. The whole elbow-ing versus a handshake, I might feel stupid from that from doing that. But there is, but it's hard for me to put the calculations together as to what the actual outcomes might be. If we don't use them, who cares? We're not really worse off than we were before. If we do use them, boy, there's just humongous upside associated with that.

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