Tell us about Sync

Training-as-a-service platform for the transportation industry
Training is overlooked
- New hire perspective
- Continuing education perspective
It’s an area where employers really struggle, so we’re putting together Sync to deliver training more effectively, to help people ramp more quickly and to lessen the burden on management.

Why is training overlooked?

Nobody thinks it’s unimportant, but it rarely gets prioritized
People are busy. A lot of the time, managers get pulled into training and they have other things to do.
It’s not immediately revenue producing, so it gets deprioritized.
- We can talk later about how people with training are more productive and it’s a worthwhile investment, but it doesn’t produce revenue the same way booking a truck does.

Why is training so important?

New hires
- This is obvious. If you want to set someone up for failure, don’t train them.
- From a strictly financial perspective, we can talk about how much more productive someone is after being trained compared with just throwing them into things.
- We can talk about the cost of a bad hire. If someone quits in 6 months b/c they weren’t trained well enough to do their job, it costs like $20k or something like that.
Experienced hires & continuing education
- More interesting
- Skills that you need to broker freight at a high level
  - Communication, conflict resolution, problem solving, financial literacy
  - It’s such a demanding job from a skill perspective, but very few people get trained on them

How does training tie into retention?

How does Sync approach training?

Learning has to be engaging, relevant and actionable
- Sticking someone on front of a computer doesn’t do that
- I don’t care how many times you’re told how to have a conversation with a driver, you don’t fully understand until you do it.
- Videos, but also activities, simulations and shadowing.
Learning is a process, not an event
- It’s not just “here’s 2 weeks of training” and you’re done
- Learning paths from day 1 until you leave the brokerage.

When is the time to look at training?

Now
In a down market, brokers tend to scale back on tech and people
All this does is set you up for failure when the market swings back.
Now is a great time to invest in training your people to better cope with changing market conditions

Who is Sync for?

Moving into other players
Currently brokers AND tech companies
Delivering training materials to their customers
The knowledge gap for adoption isn’t that people don’t know what buttons to press. It’s that they don’t know how to apply the info they get.
Layer in some additional training to truly teach folk how to use their tech and further driver adoption.

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