Understanding Pursuit-Based Marketing and Its Strategic Value

In this episode of Let's talk ABM, we speak with Celia Slack, Pursuit Marketing Lead, EMEA at ServiceNow. As a specialist in Account-based Marketing, Celia has global end-to-end experience gained from some of the world's leading Technology, Financial Services, and Consumer brands. She has recently assumed a new responsibility at ServiceNow, as Pursuit Marketing Lead, EMEA, and shares her learnings to date with us. 

Watch this episode and learn:

• What is Pursuit-based Marketing (PBM)

• How PBM works in tandem with ABM

• What is behind the successful ABM program at ServiceNow

• Her take on One-to-many ABM