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176: Transforming Your Destination into an E-Commerce Platform with Mo Parikh

Destination Marketing Podcast

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Do You Have a Vacuum for a DMO?

There are a lot of laws and regulations in places where a loted times they can't take money from a source like this. Depending on the financial goals of the d m o, we could send a profit check. We've seen cenarios where all the money gets into a pool, and at the end of the year it's just evenly distributed to all the local businesses. It s rightand the free passes actually provides a really interesting rebuttal to that. And so one of the key things that we do, as we talk to the d m on the c b b, about what are your financial goals here? Aside from the legal piece, cause we can we handle all that

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