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110. Behavioral Analyst Rory Sutherland: Why we do what we do!

heretics.

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The Parallels Between Books and Kindles

The Kindle never really took off beyond a, well that's unfair. It hit a ceiling which is below 50% of book sales if I'm right. There are some reasons to keep books. The physical act of reading a book does send out a kind of message as to what you're up to and what you're doing in a way that staring at a screen could mean anything. You know we don't see many people with pages or fax machines kicking around but nevertheless they still exist.

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