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400 - How to Find a Creative Battle Cry that Will Ground and Guide Your Next Season

Creative Pep Talk

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Mine, Refined Shine

"I was shining, but I didn't have any. And there's some really long term value in giving it some time and space right now," he says. "Most of the time your ego wants to do something that you don't need ... But when we're in the shine phase of a project, we're like, I don't really want to do that."

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