36. Can a machine be creative? with Perry Nightingale
Future Proof
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Introduction
Future proof is a podcast from sade business school, oxford university and canter. In each episode, we speak to industry leaders about the big issues in marketing. We're joined by perry nightingale, who is the global head ofe creative a i for w p p. Perry: creativity is accounting for at least half, if not more, of the impact of advertising.
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