What’s next for dot-brands – DNW Podcast #536
Domain Name Wire Podcast
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Navigating Dot Brand Domains
This chapter explores the responsibilities of the Global Domains and Strategy Division at ICANN, particularly in relation to dot brand domain applications. It highlights the successful integration of brand top-level domains by major companies like Microsoft and Amazon, as well as the challenges faced by organizations regarding costs and knowledge gaps. The chapter emphasizes the need for awareness and support in leveraging TLDs to enhance digital strategies and online trust.
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