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Ferrari vs. Lamborghini - Lamborghini Spawns an Icon | 2

Business Wars

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Chrysler's Bold Leap: Lamborghini's Revival

This chapter explores Chrysler's strategic acquisition of Lamborghini to elevate its brand image and introduce iconic models like the Countach and Diablo. It contrasts the triumphs and tribulations of Lamborghini and Ferrari during a turbulent economic period, highlighting their innovations and the legacy of Enzo Ferrari.

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