RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle
GTM Live
00:00
How to Use a Custom Object to Do Full Funnel Marketing ROI Tracking
Chris Walker: There's two things that I wanted to cover with you after all this is the sales force simplified podcast. You folks there at refine labs you have your own sales force app talk a little bit about that. And basically what it comes down to is the best practice inside of every B2B company for should be using a custom object to do full funnel tracking Lead date stamps and lead stamps are not enough anymore You should be use a custom object in salesforce.
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