Appsflyer's State of Mobile Game Marketing in 2023
Deconstructor of Fun
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The Future of Mobile Games
26.7 billion dollars is the total gaming app install ad spend worldwide in 2022 that is a big number 26.7 billion spent putting games to download in front of people what do you think that tells us beyond that we still are managing to spend a lot of money putting our ads in front of players? I think it's telling us that it's still the advertising is still a requirement and it's just it's never it's not going away like advertising can't go away in any in any industry it just doesn't an industry can't survive without the ability to get in front of users and help guide them to make a decision from a rational perspective about why they would want to buy something or
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