13min chapter

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How Entertainment Lawyer John Branca Negotiated for the Beatles Songs Catalog

Cold Call

CHAPTER

Michael Jackson and the Beatles' Catalog: A Negotiation Tale

This chapter explores the intricate negotiations surrounding Michael Jackson's acquisition of the Beatles' music catalog, shedding light on the complex dynamics between Jackson and his lawyer. It addresses the ethical challenges and strategic decisions involved in high-stakes negotiations, emphasizing the importance of understanding both cooperation and hard bargaining tactics in the entertainment industry.

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