Spending Money on Advertising and Cash Management

This chapter discusses when it is appropriate to spend money on advertising on social media platforms and emphasizes the need for a saleable product before investing in ads. It also covers cash management and balancing portfolios, including the allocation of investable money and the importance of having cash on hand. The chapter explores different scenarios and reasons for having cash, such as job loss and unpredictable income, and provides insights on determining the optimal amount of cash to hold considering individual circumstances.