289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80
GTM Live
00:00
How Do You Measure Your Sales Process?
Open pipe line is a very poor metric to measure marketing on, in my opinion. Most companies mess up the high intent buying experience an they pass a cto that's totally qualified and 90 % done buying to an s d r for bant. We help them fix that because, and we'll just send mystery shoppers through the process. Take notes about all the things that are wrong from the buyers perspective, and then help them iron out their sales process.
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