Time and Attention cover image

97: The Flip Phone Experiment

Time and Attention

CHAPTER

The Jobs to Be Done Theory

In two episodes from now, we talk about how this went. And so just using iMessage is like the very basic example. How are you going to notice if it's like, if you're just switching to a different device and you're still the same behavior is still happening? This is where that jobs to be done theory comes in.

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