Christopher Lochhead Follow Your Different™ cover image

290 The End of Bias with Bestselling Author Jessica Nordell

Christopher Lochhead Follow Your Different™

CHAPTER

Is There A, Would, Would Homophily?

There's a phenomenon called homophily, which means literally love of the same. People are very drawn to people who remind them of themselves. And so this plays out in the workplace when you're doing deals with someone that feels familiar. Had he been from China or from Guatemala it just would have taken more time because there would have been, we would have had to work harder to connect.

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