Sheena Ayeengar is a professor of business in the management department at Columbia Business School. Her new book, Think Bigger How to Innovate, talks about how non-experts and outsiders can learn just enough about a field to create an innovation for it. She says we need advances in neuro and cognitive sciences to ultimately get our biggest and best ideas and maybe most innovative.
Columbia Business School Professor Sheena Iyengar discusses her book Think Bigger: How to Innovate.
Hosts: Carol Massar and Madison Mills. Producer: Paul Brennan.
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