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Masters of MEDDICC - Jason Creane: Transformative SaaS Sales Leader and multiple Presidents Club Winner - Episode #11
MASTERS OF MEDDICC
The Most Important Thing Is the Pain Champion
The most common answer to that question, when i ask it, is champion. If there's a real deal, you know, like ant a valid opportunity, then, yes, the most important thing is a champion. But to your point, you don't get that champion without there being a real pain. So the pain comes first, and therefore is the most important because without the pain, you get like, a foe champion, or you just kind of get lucky. By bringing people in who are smart for me, I feel like they're helping me solve a problem. You're adding value on my own. Your insight can help me do something that didn't think was possible before.
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