120. How to Go from $0 to 7-Figures Online (with Rand Fishkin)
The UpFlip Podcast
Understanding and Engaging with the Target Audience
The chapter emphasizes the significance of conducting audience research and engaging with the target audience effectively by gathering insights through interviews. It discusses the importance of personal interactions and observing audience reactions to refine product offerings. The speaker highlights the value of having a strong market position and not trying to appeal to everyone, advocating for polarizing products that resonate with a dedicated group of customers.
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