How to Measure and Scale Ad Spend

If we have a bad day yesterday and we start turning a lot of ads off on the long term that will generally not benefit the business. And cutting ad spend, especially if you're spending significant amount of money, it's much easier than scaling ad spend. What we do is we look at what happened yesterday in the ads manager or your third party tracking software like triple will. It can give us the information to say, okay, over the period of a week or a month, we know that the average returning customer rate is 40%. Now yesterday was 20%. So with this information, that's how we have measured, we understand the data, we understand why the key metric is what it

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