I think this is definitely something that is going to have a ground swell effect I think we're going to be feeling the ripples of this for a while. One I want to point people to get to get the book because if you know if you're a geek like me and Cal on this or not. And so yeah you're absolutely right if you want to see these ideas in action the podcast it's been fun Because I get a talk to a bunch of people every single week and get into it with real people and real examples. It's been really a great experience.