The reason we had a cozy duopoly is because of the return is to scale, right? It actually ended up being a fairly natural state of affairs that you would have a few large players in CPG. The bigger issue is that the companies that control where that virality happens are Facebook in particular. And Facebook would rather harvest the value of virality themselves than share it with someone else on the platform.
Ben and James discuss the FTC’s decision to block the acquisition of Harry’s Razors, the DTC market, and the difference between being a monopoly and being too big.
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