The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

1. Unlocking The Secrets Of The Brain

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Why Do We Need Behavior Economics?

Behavioral economics is a new field of study that aims to explain and predict behavior. It was started by psychologists and economists who were frustrated with people saying one thing and doing another. The way our brains work is rooted in who we are as a species, the brainy business podcast will show you how it works. Sound like something you want? You picked the right spot to be listening to this episode.

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