The Most Important Signal Is Attainability Signal

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Stoff: I like, i really like that there are different points of comparison and different types of comparison to motivate. And as people who design competitions, if you will, we can actually build in some of these metrics. If you feel like you're losing early on, you just give up. So that's an important time period to give some motivational feedback so that you can keep people going. That's why we always say that in the early stage, the most important signal is attainability signal.

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

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