Down talk is the opposite of ending on a high point. If you end on a down point, you sound like an executive. When they don't believe their own argument, they adopt a pleading kind of a tone. And I was watching Carrie Lake when she was talking about the media,. She used down talk and wow, is it so effective. But as soon as she gets into politics, she gets a little pleaty; then she loses some of that strength.
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- Kari Lake's presence and persuasiveness
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