
The Future of Wearable Technology and Payments
Banking Transformed with Jim Marous
00:00
The Roadblocks to Wearable Technology
I couldn't even tell you what the money looks like in Dubai, I never saw any. Even though they have Apple Pay, some people just can't be bothered to use it. In places where this branding becomes important, then integration into broader brand strategy will become very important. We already have a product called promo ready - washable tag that's got chip inside it and your phone tells you yes, this is real New York Yankees merchandise. It'll show you a video or something. And the brand can log in a thousand times a day if they want to and change what that video says. That will also become more important when you get used to security components being added for the brand protection
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