George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
The Diary Of A CEO with Steven Bartlett
Navigating Business Transformation
This chapter explores the critical transition from a stagnant business model to a thriving direct-to-consumer approach, focusing on the challenges of brand reinvention. The speakers emphasize the necessity of adaptability, teamwork, and strong leadership during this pivotal period, particularly as they faced legal troubles around trademark ownership. Through personal reflections, they reveal how these struggles spurred growth and shifted their identity toward a lifestyle brand.
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