Erica Schneider is a content strategist, editor, and entrepreneur who has built a thriving solopreneur career by embracing vulnerability and authenticity in her writing.

In this episode, Erica discusses her journey from ghostwriting to building her own voice and audience. She shares insights on creating engaging content, leveraging social platforms, and navigating the highs and lows of solopreneurship. Erica delves into the importance of building trust through transparency, the challenges of balancing multiple income streams, and how to create value for your audience, even when starting small.

(00:00) Intro

(03:15) Erica’s start in content marketing

(08:10) Finding your personal voice after ghostwriting

(13:22) The power of vulnerability in content

(18:40) Launching courses and experimenting with offers

(24:50) Lessons learned from business partnerships

(31:05) Overcoming anxiety while building in public

(37:10) Why no one truly “has it all figured out”

(42:20) Erica’s plans for consulting and evergreen offers

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Follow Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/

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Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/