4min chapter

Grit cover image

Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling

Grit

CHAPTER

Hubspot - What Would You've Done Differently?

The founder of hubspot, Ike Lake says he would have done things differently at the company. He and his executive team were obsessed with revenue growth when they first started out. They learned early on that customer retention was a more important metric to measure success than how much money is being made.Lake: "It took us years to figure out that the number one north star metric was not revenue growth, but retention"

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