How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Ecommerce Playbook: Numbers, Struggles & Growth
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The Relationship Between First Product Purchase and Customer Repeat Rate
The data is really interesting. So he looked at three specific products. He looked at the sample kit, the full-size purchase, and then we'll group this any other purchase. In a 30-day window, the repeat rate was highest on the sample kit. That's what it's designed to do. This is why offer design is so powerful. The question is one of cash flow and consideration of value capture for time. And every business gets to decide this for themselves but as a media buyer, as a merchandiser of an ad account, it is your obligation to understand and connect the actions you're taking to the overall business subject.
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