The Rise and Fall of Palaton in the Face of the Pandemic

A lot of these startups saw very good growth during the pandemic and they basically thought oh what this means then is we're going to grow our total addressable market. People who maybe would have bought a palaton in three years decided to buy it earlier than anticipated after the pandemic. A company like Tonal is now course correcting because they raised a lot of money with the idea that it would be this much bigger business. One statistic I think is really interesting so to bring another at-home fitness startup into this discussion Lulu lemon for example acquired mirror in 2020 for 500 million and when Lulu lemon bought mirror the device cost $1,550 now it costs just under $1,