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The Velcro Teflon Theory
"I stopped reading reviews of anything I did. When I wrote a book, and my wife was like, hey, you got a good review of your book,. And I said, I don't want to read the good ones," he says. "A negative one, you suck, is like Velcro. It sticks to you effortlessly." He writes: "It's called the Velcro Teflon theory".