The Moral Dimension of Ad Blockers

I think there's always a moral dimension. What happens, like I said, is you get layers of intermediation that always creates counterparty risk. So they become moral problems when the intermediaries don't own the downside risk for what they're doing. No skin in the game,. yeah. To what extent are these viewed as a strategic threat, like ad revenue based companies like Google or Facebook? I think Google's so big that they only care when they're under some moral pressure, which happens.