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#46 I Love Capitalism: An American Story
Founders
The Importance of Equity
Bernie Marcus is in his mid-40s of the time, he's making, he's got fancy titles, making good money. But it's very hard to get wealthy as just a high paid employee without equity. Bernie had a friend in San Diego by the name of Saul Price who came up with this brilliant concept of buying in bulk and selling at very low profit margins in big, clearly organized stores. So Ken's all jumping up, he's like, they're turning a store at the time. He's like, if all the stores we open are like this, we're gonna make a fortune. Just then Bernie grabs me by the arm. Don't get carried away, he
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