Intro

It’s the edge cases that hint at what’s to come in the next 5-10 years of brand strategy: the coming wave of new consumerism, reaching peak complexity as a society, and the fallacy of the D2C model.

In this launch episode, Jasmine and Jean-Louis talk about how to create brand strategy frameworks that expand and contract so that you arrive at a defensible position, and explore current movements in especially noisy verticals like CPG, politics and education.

“So much of brand strategy is creating frameworks that deconstruct why the world works the way that it works, and then reconstructing it so it works differently.” 

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