2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Substacks and the Concentric Circle Framework

Lenny: I really like this concentric circle framework. Is there something that you can share, something that comes to mind that kind of illustrates that? Lenny: It's interesting because I didn't think of it as an intentional strategy to get news out. And it feels like there's a synergy with just talking to your power users,. Getting feedback from your power users leads to this interesting second order effect where they feel like they're on the inside of something they want to share it and maybe talk about it and tell friends about like, hey, substacks working in the school thing.

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