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Unlocking Early Stage Mobile App Growth

App Marketing by App Masters

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How to Use Meta Ads to Test Your Jobs to Be Done

Jim Rose: How do you use meta ads to test your jobs to be done? The first thing you want to do is speech your customers, right? Interview them and get some cues on different types of language. Once you've got those, you can now go and find some UGC creators for your specific target user. Jim Rose: I would then try and test either for installs if you have enough budget or clicks if you don't.

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