Apple's Ultra Wide Is a Better Ultra Wide Than the 12 Pro Max.

Apple's new iPhone 5S has a 12 megapixel camera with an ultra wide lens. The telephoto goes from two point five to three, and Apple says it's now equivalent to a 77 millimeter lens. This is just kind of like, after ambently talking about cameras for years and years and years, they want every photo that comes out if iphone to be pretty good.